Privacy Policy

DRIFTON, operating under the commercial brand name House of Ryven, is committed to protecting your privacy and ensuring your personal information is handled securely. This policy explains how we collect, use, and protect your data—a necessary requirement to process your orders securely.
1. Information We Collect

To process your transactions and provide a tailored shopping experience, we collect the following:
  • Personal Identification Data: Name, email address, phone number, shipping address, and billing address.
  • Financial Data: Transaction details required to process your order. Please note: House of Ryven and DRIFTON do not store your complete credit card numbers or UPI PINs. All payments are processed securely via encrypted, PCI-DSS compliant third-party payment gateways.
  • Technical Data: IP address, browser type, device information, and site navigation metrics collected via cookies.
2. Cookie & Tracking Technology Policy

House of Ryven uses cookies, web beacons, and similar tracking technologies to optimize platform performance and customize your shopping journey. By continuing to browse our platform, you consent to our use of these technologies.
  • Essential Cookies: Vital for core website functionality, allowing you to securely log into your account, add premium garments to your shopping bag, and complete transactions through our payment gateways.
  • Performance & Analytics Cookies: Collect anonymous statistical data about how visitors navigate our platform. This information helps us identify technical optimizations and understand collection performance via analytics tools (e.g., Google Analytics).
  • Functional Cookies: Remember choices you make (such as your preferred currency, language, or region) to provide an elevated, tailored user experience.
  • Targeting & Advertising Cookies: Used to deliver relevant, sophisticated marketing campaigns, limit the number of times you see an advertisement, and measure campaign effectiveness across third-party networks.
  • Managing Cookies: You can choose to accept or decline cookies through your individual browser settings. Please note that disabling essential cookies may impact your ability to use certain features or securely complete purchases on our site.
3. How We Use Your Information

We use the collected data strictly to:
  • Process, fulfill, and dispatch your orders.
  • Communicate with you regarding order statuses, returns, and customer support inquiries.
  • Prevent fraudulent transactions and ensure the security of our platform.
  • Send you marketing communications, only if you have explicitly opted in.
4. Data Sharing and Third Parties

We do not sell or rent your personal information. We only share necessary data with trusted service providers to fulfill our business operations, including:
  • Payment Gateways: To securely authorize and process your payments.
  • Logistics Partners: To deliver your House of Ryven packages.
  • IT Infrastructure: Hosting and e-commerce platforms that power our website.
5. Your Rights
You have the right to access, update, or request the deletion of your personal data at any time. For data-related inquiries, please reach out to our privacy team at support@houseofryven.in.